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ziashooter
Site Admin

Joined: 11 Feb 2007
Posts: 27
Location: Hagerman, NM

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Would you like for online vendors to make their videos, books, etc. available for immediate downloads? Would this increase your purchases online?

Wed Feb 28, 2007 8:39 pm

MRPOWER

Joined: 11 Feb 2007
Posts: 39
Location: Utah

We do live in a culture of immediacy that certainly extends to gratifications.

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Mike Power
NSSA 170504

Kill 'em all!

Thu Mar 01, 2007 1:24 pm

ohioskeet.org

Joined: 12 Feb 2007
Posts: 104
Location: OHIO - host to the first National Skeet Championships in 1935

Three possible reasons...

I'd say there are at least three possible reasons why video producers and book publishers are hesitant to just make their stuff available for download to anyone at anytime.

1. What format to use? Do you download a file or do you stream it? Do you offer it in .wmv, .vob, .mov, .ra, .mpg, or any of another dozen formats used on machines including Windows boxes, Macs, and Unix devices. How about text files? Do you make them .pdfs or Word documents? Each additional format version of the media adds an extra expense to your costs.

2. How much money will you lose once it's in a digital format and easily reproduced? Do you spend extra for some form of Digital Rights Management (DRM) license that locks the material? Do you risk that no matter what lock you use, it will probably get broken soon anyway and then you lose sales? What happens to your sales as soon as a digital version starts getting around? Are you prepared to sue a web site when an unauthorized version shows up there? Paying for the lawyers to enforce your copyright online is a big expense, too.

3. How does the customer pay for this? If it's by credit card then suddenly a small video company needs to get set up for such transactions (something not cheap to do if you don't really need to do it for any other part of your business). Care to risk PayPal or something equally non-regulated? How do you immediately get paid at the least cost to yourself?It isn't just as simple as sticking something up on YouTube or making a podcast.

As for myself, ever since Disney ruined the copyright laws to keep Mickey Mouse from going into the public domain a few years back, I've given up on the copyright system and make whatever I do available for free. But then, you get what you pay for, eh?

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Ralph Arnold
www.ohioskeet.org
Life Member SSC, OSSA, NSSA

"We should be taught not to wait for inspiration to start a thing. Action always generates inspiration. Inspiration seldom generates action." - Frank Tibolt

Thu Mar 01, 2007 9:44 pm

The time now is Thu Nov 26, 2009 8:51 am | All times are GMT - 7 Hours

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